Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.
Later she recorded others such as Annie Sprinkle "talking sexy".
Phone sex conversation may take many forms, including: guided fantasy, sexual sounds, narrated and enacted suggestions; sexual anecdotes and confessions; candid expression of sexual fantasies, feelings, or love, and/or discussion of very personal and sensitive sexual topics.
Once means of transmitting payment were developed, phone sex turned into primarily a commercial activity, with customers (overwhelmingly male) and sellers (overwhelmingly female).
Due to the potential for emotional intimacy between those who have engaged in phone sex, it is a matter of some debate whether phone sex is to be considered infidelity when involving a person outside of a committed personal relationship.
Nevertheless, phone sex should not be confused with prostitution wherein money is exchanged for real life sexual services or physical interactions.
Phone sex is a conversation between two or more people on the phone where one or more of the individuals is describing the act of sex.Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.